Why should i let Horuswebx Manage my Twitter?
Twitter is one of the biggest marketing phenomenons of the online business world. In fact, it has been growing faster than any other social network and is expected to grow at a faster rate in the near future. At year 2010 there were 56 million active users and at 2017 they increased rapidly at 356+ million active users. Taking advantage of these large numbers and having the ability to engage and twist a portion of this traffic(targeted traffic) into Brand followers is a huge advantage for every business.
As a marketing platform, Twitter offers many benefits to businesses. In this article, you will find some potential benefits of letting HoruswebX help you achieve your business goals and interconnecting your brand with Twitter.
Twitter is a social networking and microblogging service, enabling registered users to read and post short messages, so-called tweets. Twitter messages are limited to 140 characters and users are also able to upload photos or short videos. Tweets are posted to a publicly available profile or can be sent as direct messages to other users.
This gives you a unique opportunity to adjust or tweak all your business activities instantly according to your customers’ reactions. This ability alone can give you an enormous advantage over your competitors who are not aware of the power of Twitter. Also, you can search Twitter for any conversations that are related to your business and respond to feedback. This ability gives you an opportunity to control and manage customer service for better customer satisfaction.
Regardless of how hard you try, if you can’t make your business values and goals clear to people, all your marketing efforts become worthless. Twitter can help you in this matter by giving you many opportunities to tell people clearly about your business values and goals. You can have day to day chats on Twitter and let people follow easily what you are up to. You can answer their questions instantly and clear up any doubts they may have. As you become closer and more open to people, you break the distanced corporate image and start to communicate more effectively with people
By using Twitter, you can catch your customer’s’ attention with special offers or the announcements of online or offline events like contests. When you arrange special offers or events, you can direct people to your local store or website to get more info, sign up, leave comments etc. For example, if you sell kitchen cabinets online, you may offer promotional discounts for your new cabinet line. Also, you may ask your followers how they like the new model with a fun questionnaire that is linked to your website and may give an incentive to people who complete the questionnaire on your website. If your offer is valuable, your tweets can spread in no time on Twitter and let you stand out from the crowd easily.
Obviously, Twitter is a marketing platform where the main activity is sharing information. When you do a search related to your business or industry, Twitter will give you dozens of links to websites or blogs. In fact, this is one of the benefits of Twitter which enables you to learn about current trends in your industry. You can research local and global trends on Twitter and reach up-to-date information very conveniently. Also, you can search to find out about your competitor’s current activities and strategies and follow if their activities and strategies are successful or not. You can use this opportunity to repeat their successful strategies and also watch for the chance to collaborate with them.
As mentioned before, Twitter offers beneficial opportunities both globally and locally. If you have a local business or a local branch, you can include this location to your tweets to make it known by your followers. Also, you can share useful local information, offer solutions to local social issues and support local events or causes. All these efforts will create awareness for your local business and strengthen your connection with the local community.
As a conclusion, Twitter phenomenon offers your business great benefits. Businesses that successfully use Twitter as a marketing platform can improve customer service, communicate better with customers, increase traffic to offline store or website, follow trends and competitors closely and connect with their local community.
You can let HoruswebX take care of your brand awareness and establish your brand in Twitter. If you feel like giving us a call, sending us a message or arranging a skype call in order to discuss about your business goals and targets please do so.